Mahindra Thar Roxx Launched in India: Premium 4×4 SUV from ₹14 Lakh

Mahindra has made a bold statement in the Indian SUV market with the launch of the Thar Roxx, a 5-door premium version of the iconic off-roader. Engineered for both thrilling adventure and daily practicality, the Thar Roxx marks a new direction with elevated comfort, high-end tech, and enhanced space — all starting at a competitive price of Rs. 14 lakh (ex-showroom).

Mahindra Thar Roxx Launch: Premium 5-Door SUV Debuts from Rs. 14 Lakh

Short Summary: Mahindra Thar Roxx Launched

Key Details Specification / Info
Model Name Mahindra Thar Roxx
Starting Price Rs. 14 Lakh (Ex-showroom)
Engine Options 2.0L Turbo Petrol / 2.2L Turbo Diesel
Transmission 6-speed Manual / 6-speed Automatic
Drive Options 2WD (RWD), 4WD (Diesel only)
Boot Space 447 Liters
Infotainment System 10.25-inch Touchscreen with Apple CarPlay & Android Auto
Safety Features 6 Airbags, ADAS, ESP, 360-degree Camera
Seating Capacity 5 Adults
Official Website www.mahindra.com

Design: Rugged Appeal Meets Premium Styling

Exterior Evolution

The Thar Roxx continues the legacy of the Thar’s rugged look, but with modern refinements:

  • Redesigned six-slat grille
  • Projector headlamps with C-shaped LED DRLs
  • Standard 18-inch alloy wheels (19-inch optional on top trims)
  • Tailgate-mounted spare wheel and sleek LED tail lamps

Its new 5-door architecture, combined with a longer 4428mm length and 2850mm wheelbase, makes it more family- and city-friendly without compromising its off-road presence.

Exterior Dimensions:

  • Length: 4428mm
  • Width: 1870mm
  • Height: 1923mm
  • Wheelbase: 2850mm

Interior: Elevated Comfort and Next-Gen Technology

Cabin Experience

Step inside, and the Thar Roxx offers a leap in comfort and luxury compared to the 3-door version. Key interior upgrades include:

  • Dual-tone interiors (Beige-Black / Mocha Brown)
  • Leatherette upholstery with soft-touch surfaces
  • Panoramic sunroof
  • Ventilated and power-adjustable front seats
  • Multi-zone automatic climate control
  • Sliding co-driver armrest (introduced March 2025)

Infotainment and Technology

  • 10.25-inch infotainment touchscreen with wireless Apple CarPlay and Android Auto
  • 10.25-inch full-digital instrument cluster
  • 9-speaker Harman Kardon premium sound system
  • Rear AC vents and USB Type-C ports

Boot and Rear Seat Comfort

With a 447-liter boot, the Thar Roxx significantly boosts practicality. Rear passengers benefit from deep seat recline, ample legroom, and added convenience like a central armrest.

Engine Options and Performance

The Thar Roxx offers two powerful engine configurations, catering to both petrol and diesel users:

Specification 2.0L mStallion Petrol 2.2L mHawk Diesel
Power Output 177 PS 175 PS (152 PS in lower trims)
Torque 380 Nm 370 Nm (330 Nm in lower trims)
Transmission 6-speed MT / 6-speed AT 6-speed MT / 6-speed AT
Drive Configuration 2WD (Rear-Wheel Drive) 2WD / 4WD
Fuel Efficiency (ARAI) 12.4 kmpl 15.2 kmpl

Off-Road Capabilities and Suspension

Built to handle tough terrains, the Thar Roxx is equipped with:

  • Selectable 4WD (diesel variants only) with high and low range
  • Electronic locking differential (available in top trims)
  • Independent front and multi-link rear suspension with Watts linkage
  • 650mm water wading capacity
  • Multiple terrain drive modes

Safety Features: Enhanced Protection for All Occupants

Mahindra has equipped the Thar Roxx with several advanced safety features:

Safety Feature Availability
Airbags 6 airbags standard
ADAS (Level 2) From AX3L variant and above
Electronic Stability Program Standard
Hill Descent Control Standard
360-degree Camera Top variants only
Traction Control Standard
All-Wheel Disc Brakes Standard
ISOFIX Child Seat Mounts Standard
TPMS Standard
Electronic Parking Brake + Auto Hold Higher variants only

Variants and Pricing

Variant Price (Ex-showroom) Key Features
MX1 Rs. 12.99L (P) / 13.99L (D) Steel wheels, LED DRLs
MX3 Rs. 14.99L (P AT) / 15.99L (D MT) 8-inch touchscreen, rear AC, cruise control
AX3L Rs. 16.99L (D MT) ADAS, wireless features, digital cluster
MX5 Rs. 16.49L (P) / 16.99L (D) Enhanced sound and comfort features
AX5L Rs. 18.99L (D AT) Sunroof, premium audio, safety upgrades
AX7L Rs. 18.99L (D MT) / 23.09L (D AT 4WD) Fully loaded with 4WD, ventilated seats

New Features Added in March 2025 Update

  • Keyless entry with request sensors
  • Sliding co-driver armrest
  • Aerodynamic, noise-reducing wipers

Color Options

The Mahindra Thar Roxx is available in seven bold and striking shades:

  • Everest White
  • Stealth Black
  • Nebula Blue
  • Battleship Gray
  • Deep Forest
  • Tango Red
  • Burnt Sienna

Market Positioning and Rivals

The Thar Roxx uniquely balances adventure-ready features with family practicality. It competes with:

  • Force Gurkha 5-door (direct rival)
  • Hyundai Creta and Kia Seltos (urban SUVs with similar pricing)
  • Mahindra Scorpio-N (lower variants overlap in price)

Its positioning makes it ideal for those wanting the boldness of an SUV with the comfort and features suited to everyday use.

Frequently Asked Questions (FAQs)

Q: Does the Thar Roxx come with 4×4 capability?

A: Yes, but only in diesel variants and higher trims.

Q: What is the ground clearance of the Mahindra Thar Roxx?

A: While official numbers are not disclosed, it offers generous clearance suitable for rough terrain.

Q: Does the Thar Roxx include ADAS features?

A: Yes, from the AX3L variant upward, including adaptive cruise control and lane keep assist.

Q: How much boot space does the Thar Roxx offer?

A: The SUV comes with a 447-liter boot, significantly larger than the 3-door version.

Q: Is the Thar Roxx suitable for daily use?

A: Absolutely. With ample space, modern tech, and a comfortable cabin, it suits both urban and adventure use cases.

Conclusion: The Most Versatile Thar Yet

The Mahindra Thar Roxx represents a significant evolution in the Thar lineage. Its five-door layout, premium interior, next-gen tech, and true off-road capabilities make it a standout in India’s SUV landscape. Whether you’re a hardcore trail seeker or a family looking for a capable yet stylish vehicle, the Thar Roxx delivers on all fronts.

Official Website: www.mahindra.com

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